About

Founded in 1965 in Ponzano, Italy, United Colors of Benetton is perhaps one of the most iconic brands of our time. With a network of over 5000 stores worldwide, this nostalgic brand is standing the test of time through its strong identity based on colour and authentic striking marketing campaigns over the years.

The Benetton brand gained real popularity thanks to its collaboration with photographer Olivero Toscani and his provocative, extravagant photographs. The emphasis was not on the product, brand or product, but on current social issues such as racism, religion and human rights. It was Toscani who came up with the famous slogan “All the colors of the world”, and then “United Colors of Benetton” – a phrase that referred to the company’s colorful clothes and at the same time time promoted positive views of cultural diversity.

The United Colors of Benetton frame collection ranges from classic designs to bolder, on-trend styles in a variety of shades that set the collection apart from the competition. The brand’s signature attitude to color is also reflected in the United Colors of Benetton frame collection. Bright accents and calm pastel colors, colored stripes and enamel decorative elements are all current trends, but never over the top. Thanks to careful design and attention to detail, Benetton’s colorful models fit perfectly and provide a stylish look.

United Colors of Benetton is a universal brand designed for men, women and children, wherever they live, regardless of the color of their skin and whatever language they speak.