About

Born to be British and forever loyal to our customers, William Morris London takes pride in their worldwide distinctive fashion brand. Taking pleasure in designing their frames in the heart of London with the optician’s desires at the forefront of their mind. The company delivers world class customer service across the globe.

Designed in London, working with the best quality factories the company can source, the London collection expresses great British values. A stunning collection of beautiful colours, on fashion shapes and elegant designs makes this collection simple to dispense and glaze. All sorts of marketing, design and POS attracts new patients to back up a collection that has high sell-through rates and a good replenishment programme to ensure you have the right offering.

William Morris London produces a range of collections that grasp today’s numerous fashion markets and keep up to date the race for forever changing fashion. All carefully produced collections capture the spirit of the famous capital city.