Menrad: 125 years of excellence
“I firmly believe in the power of attention to detail. Quality will always win out“, said Ferdinand Menrad in 1896. He was a firm believer that superior quality was the recipe for market success. Nowadays, after 125 years across four Menrad family generations, we know without a shadow of doubt that he was right.
Today, the brothers Hermann and Eberhard Müller-Menrad build on the high level of quality, international sales and international production facilities. In 1997 Menrad opens its own production facility in China. At that time, this was an absolutely unusual step for a German medium-sized company. Since 2006, Menrad has been manufacturing exclusively in its own factory in China. In addition, further Menrad-owned sales companies are founded, among others in Brazil, Poland and Turkey. The total number of foreign subsidiaries thus grew to 11.
Menrad’s brand portfolio is wide and various. Their successful licensing business started in 1983 with Jaguar. The company has recently entered into partnership with Bogner. With famous fashion brands like Davidoff, JOOP! and many others, Menrad has something to offer to every customer – whether it’s sporty, cutting-edge or classic.
Quality, tradition, courage & innovation in the 4th generation: Menrad invites everyone to celebrate its anniversary!