Adidas, a German company with roots in Herzogenaurach near Nuremberg, tells a quintessential success story. The work of brothers Adi and Rudi Dassler, Dassler Brothers Shoe Factory focused on creating the best shoe for each sport and was one of the earliest to partner with athletes for promotion and feedback.
In 1920, 20-year-old Adolf Dassler created his first canvas running shoe. His brother Rudolf joined the business in 1924; the Dassler Brothers Shoe Factory in Herzogenaurach, Germany, developed the first soccer and track shoes with spikes and studs. Dassler shoes debuted at the 1928 Amsterdam Olympics and have been at every Olympic Games since. After World War II the brothers went their separate ways, with Adi forming adidas.
adidas Sport eyewear products by Silhouette International are developed to meet the needs of various sports and the lifestyle surrounding sport. Top athletes are involved in developing new high performance eyewear, which ensures the best combination of next-generation frame and lens technologies, including personalised fit and best vision.
adidas Sport eyewear is therefore not just another pair of sunglasses, but an essential part of your sports equipment that supports better vision.
All adidas sport frames are available with prescription solutions. The prescription concept by adidas guarantees clear and undistorted vision.