Family-owned and in the hands of the fourth generation, MENRAD the vision has been in the eyewear business for more than 100 years. Operating from its corporate headquarters in Germany under the leadership of the brothers Hermann and Eberhard Müller-Menrad, the MENRAD Group has more than 800 employees worldwide.
“MODERN LOOK. MODERN EYEWEAR.” – the slogan lives up to its name. Classical frames have to take a break, because this season are strong colours and stylish shapes the it-feature. All eyeglass wearers can find their matching look in our current MENRAD Eyewear Collection – especially the target group of first time progressive wearers.
The slogan „Modern Look. Modern Eyewear.“ from the current advertising campaign further emphasizes the brand strategy of a modern, lively and colourful design language with a touch of sophistication that will appeal to customers of all ages. The different styles with fascinating highlights of colour are the perfect accessories to complement the latest looks and are ideally suited for wearers of progressive lenses.